Sourceful blog

Read our latest news, discover our packaging innovations, explore our research
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Articles
Quality data for climate action
Blog Post
Why good data matters for climate action
Good data is the key to successfully addressing the climate crisis and accelerating climate action. Here's why.
Sustainability
Green marketing Patagonia Ikea Lego
Blog Post
How Patagonia, LEGO & IKEA grow with green marketing
How some of the best in the business are marketing their efforts to be kinder to the planet.
Marketing
Unboxing customer experience
Blog Post
How to create a memorable unboxing experience
Unboxing is a cost-effective marketing initiative. Here’s why it’s important and how to get started.
Customer Experience
Design
Plastic packaging tax
Blog Post
Everything you need to know about the Plastic Packaging Tax
In April 2022, the UK introduced the Plastic Packaging Tax. Find out what it is, why it's been introduced and who it affects.
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Factors when choosing packagin materials
Blog Post
4 essential factors to create the perfect packaging for your brand
Quality packaging requires quality materials. Here's what to consider when choosing your packaging material.
Design
Key takeaways COP26 Glasgow 2021
Blog Post
A wake-up call for the private sector: COP26 key takeaways
We need to step up climate action and move faster. Here are our key COP26 takeaways and what we learnt on the ground.
Sustainability
Avoiding greenwashing
Blog Post
How to avoid greenwashing in 8 steps
Sometimes even the most genuine companies can fall prey to greenwashing. Here's how you can steer clear of it.
Sustainability
What is greenwashing
Blog Post
What is greenwashing? Chevron, BrewDog & beyond
Greenwashing may sound green — but it's not. A brief guide to what it is and why it matters.
Sustainability
Packaging design: where to begin
Blog Post
Creative packaging design: where to begin
There's a lot to consider when it comes to packaging design. Here's a practical guide on where and how to begin the process.
Design
Sourceful funding
News
Sourceful raises $12.2 million to help brands create more sustainable packaging at scale
Index Ventures led the round with participation from Venrex, Eka Ventures and Dylan Field, founder of Figma.
Sourceful News
Business needs a packaging overhaul
Blog Post
4 signs your business needs a packaging overhaul
Packaging is not only a physical representation of your brand but a way to share your business values. Here are four reasons you might consider a packaging overhaul.
Design
Sustainable packaging myth vs reality
Blog Post
Sustainable packaging: myth vs reality
As sustainable packaging becomes more popular, there are a growing number of myths about it. Here are five.
Sustainability
Discover sustainable custom packaging
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